Compendia Exchange provides access to hundreds of current builder members, who make specifications decisions based upon the incentives available to them through Compendia Exchange.

EXPANDING YOUR REACH INTO UNDERSERVED MARKETS
It is highly likely that you already have some established relationships with some of the largest builders (Top 50) in the country. However, these current relationships may not be as profitable as they once were. You might be noticing diminishing returns by an imbalance in the amount of sales resources you spend on these builders versus the slimming profit margins, forced price reductions and the significant cut backs in order volume.

Despite industry challenges, Compendia Exchange provides access to a more stable market in which volumes are more consistent. Regional and local builders have not been as adversely impacted by the downturn. Traditionally, these are not builders with whom you have established direct relationships, nor had the resources to properly attract in large-enough volume. It is these builders that make up the backbone of Compendia Exchange. Upon joining, you will have direct access to these underserved markets without having to increase spending or stretching your sales resources (Reduced Client Acquisition Cost).

DRIVING MARKET SHARE
Manufacturers benefit from the efficiencies and economies of scale due to their ability to sell more products through the various channels contained within Compendia’s Suite of Products. You benefit from our marketing opportunities going out to builders and direct to homeowners. But most importantly, you benefit from access to new and underserved markets

ENHANCING BRAND AWARENESS
When you join the Exchange, your brand will be amongst some of the marquee brands in the industry. In fact, the Exchange is built on a foundation of solid companies and strong brands. These members include Fortune 500 corporations with nationally recognized brands. And we limit the number of brands in each product category. Only 3 Manufacturers per category are asked to join the Exchange. And we know your brand is one of those three!

This means builders have direct access to your brand and you will have the attention of nearly 300 builders of every size and product type nationwide. You will also have the opportunity to educate, resonate and promote your brand awareness directly to homebuilders who need your products. In many cases, you may have not been able to reach these builders in the past through traditional sales methods.

REPORTING AND VERIFICATION IS THE KEY

• Our reporting system allows Manufacturers to verify the installing contractor and the products used on a per home basis
• CE can also provide enhanced reporting on a wide array of features and products in the home
• CE reports monthly, to reward participation and to identify issues early
• Lessens leakage and prevents “double dipping”: Builders agree to abandon other programs in favor of the Exchange in their Builder Agreement
• CE gets its data from the installing or supplying contractor, not the builder; providing greater accuracy and reliability
• CE’s data and reporting are detailed and highly accurate
• Customized reporting down to SKU level is available

TOOLS FOR SUCCESS: TAKING YOUR BRAND TO MARKET
One of the many ways Compendia Exchange promotes your brand is your inclusion in the Success Toolkit. This is a package of promotional literature and logo-branded items designed to educate buyers on your value proposition as well as promote brand awareness. You decide what to provide.

The most important effect of the Toolkit is it provides a platform for a warm handoff. Once we know a builder has a general interest in your product category, we literally put your brand in their hands. We work with you to "quarterback" the lead, create an introduction and open the door for you to “close the deal.”