WHY MANUFACTURERS SHOULD JOIN THE EXCHANGE:
EXPAND YOUR MARKET SHARE
Exchange provides access to hundreds of current builder members, who
make specifications decisions based upon the incentives available to
them through Compendia Exchange.
industry challenges, Compendia Exchange provides access to a
more stable market in which volumes are more consistent. Regional
and local builders have not been as adversely impacted by the downturn.
Traditionally, these are not builders with whom you have established
direct relationships, nor had the resources to properly attract in large-enough
volume. It is these builders that make up the backbone of Compendia
Exchange. Upon joining, you will have direct access to these
underserved markets without having to increase spending or stretching
your sales resources (Reduced Client Acquisition Cost).
This means builders have direct access to your brand and you will have the attention of nearly 300 builders of every size and product type nationwide. You will also have the opportunity to educate, resonate and promote your brand awareness directly to homebuilders who need your products. In many cases, you may have not been able to reach these builders in the past through traditional sales methods.
REPORTING AND VERIFICATION IS THE KEY
Our reporting system allows Manufacturers to verify the installing contractor
and the products used on a per home basis
TOOLS FOR SUCCESS: TAKING YOUR BRAND
most important effect of the Toolkit is it provides a platform for a
warm handoff. Once we know a builder has a general interest in your
product category, we literally put your brand in their hands. We work
with you to "quarterback" the lead, create an introduction
and open the door for you to “close the deal.”